My Process:

- Worked closely with stakeholders and marketing team to research and brainstorm brand concepts for a new coffee house

- Recognized user needs by analyzing competitor brands in the San Diego county

- Created initial designs for the brand name, application and digital site layout, and iconography

- Utilized Trello for project management of our three teams: marketing, buisness and design

- Lead user testing for first, second and final rounds of user testing on digital applications  
 
- Presented to buisness manager and stakeholders, the clickable (High Fidelity) prototype in Figma

- Incorporated final design decisions and user testing feedback into the client facing application